Mission and Vision About John Balsam Associates

"Thanks again for the recent study performed on the commercial potential of our Improved Alkylation Contractor technology. Prior to your study, I thought we had a good understanding of our technology’s potential. Your final report helped confirm the things we knew, and for this alone, it was useful. But the report also enhanced our understanding in some ways that were not previously known to us. This added detail was helpful to our recent success in finding a buyer of the technology, so again, we very much appreciate your efforts."
-Jim Vemich, President, VHP, Inc.

For companies engaged in developing and commercializing new technology — and for public entities that support such companies — John Balsam Associates offers a variety of services, each tailored to meet the client’s unique needs.

Our specific services are determined by the stage of development of the project or technology in question, the client’s specific needs, and perhaps most importantly, the client’s level of commitment to the process. When working with a client to determine the services to be provided, we most welcome those clients who are ready and willing to listen, learn, and fully engage in the process of moving their projects toward successful completion. Indeed, our own success is measured by our clients’ success, so if our clients are not committed to success, our ability to deliver effective services is severely restricted.

Sample Market Assessment of an Emerging Technology Tiger Vision

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Technology status assessments—objectively addressing the technology’s stage of development, intellectual property position, commercial potential, choice of commercialization strategies, and availability of resources.

Commercialization/market research—employing primary and secondary research to capture the market data needed to support project and technology funding proposals.

Resource identification and access—identifying appropriate financial and technical assistance resources and working with the client to successfully access them.

Proposal development, review, and enhancement—organizing and driving formal proposals to public and private funding sources, ensuring they can successfully compete.

Strategic planning—developing a clear course of action for successfully moving a project or technology from concept to closure.

Informative, instructional workshops—one- to four-hour workshops on the federal SBIR/STTR programs, on market research and commercialization planning and on developing and presenting winning proposals, all critical issues to companies seeking funding support.

Do you have questions about Technology Commercialization?
Feel free to ask us.